​My role as creative director was to tell the story of Jerusalem through digital means such as animated films, interactive apps, games, special projections and immersive spaces. My greatest asset at the museum is the creative team I led. The team included artists, directors, screenwriters, animators and programmers. Thanks to them we were able to tell the story of the city in a unique way and together to turned the museum into one immersive experience. One of the biggest challenges was to maintain the tension between free, artistic and innovative creation to historical and archaeological accuracy. Beyond that, the Tower of David has a wide variety of visitors. In order to create a broad experience that will allow each and every one in the audience to find his connection to the story, we chose to use diverse means. The technology was chosen specifically for the content and designed so that the objects feel magical. Throughout the entire museum we maintained a complete design line, with the aim of creating a connection between the different stories so that together they become one complete story of a visit in the museum.